About the Role

We’re looking for a results-driven and strategic Account-Based Marketing (ABM) Manager to join our team in Germany. In this key role, you’ll collaborate closely with our Enterprise and Mid-Market Sales teams to drive pipeline growth by executing targeted marketing initiatives across a defined list of high-value accounts in the DACH region.

Why fintech is turning to SaaS templates

The ideal candidate brings a strong command of Account-Based Marketing (ABM) strategies, with a proven ability to accelerate the funnel and engage technical audiences. Experience marketing to engineers.

Our mission is to help the world deliver exceptional products—and that begins with empowering people to do their best work. Whether you’re building the platform, supporting our customers, or shaping our brand, you have the freedom to move fast, make an impact, and ship with confidence.

What You Will Do:

1. Lead the design and execution of end-to-end Account-Based Marketing programs focused on engaging and converting high-value target accounts. Partner closely with the Enterprise and Mid-Market Sales teams to ensure strategic alignment and drive pipeline growth. Use data-driven strategies to accelerate the sales funnel, shorten the buyer’s journey, and increase conversion rates. Leverage insights to craft and execute funnel acceleration tactics that fast-track prospects through the pipeline and enhance conversion performance. Lead the planning and execution of diverse event formats—including hosted experiences, sponsored activations, and partner co-marketing initiatives. Oversee logistics, content development, and promotional strategies to ensure seamless delivery and maximize brand visibility and lead generation. Leverage data insights and performance metrics to shape marketing strategies, track outcomes, and continuously refine tactics for maximum impact. A strong understanding of the demand generation funnel is crucial. Collaborate seamlessly with sales, product, and marketing teams to align strategies and messaging across all channels. Frequent travel (approximately 30%) within the DACH region is required to attend events and meetings, providing essential support for field marketing initiatives.

Challenges to consider

Despite the benefits, not all templates are created equal. Fintech founders should be cautious of:

• Over-generalized templates that lack industry-specific features
• Poor documentation or lack of developer support
• Security vulnerabilities in outdated or unsupported templates

Benefits:

The future of fintech SaaS templates is promising. As financial products become more modular, data-driven, and user-centric, the need for scalable and secure development tools will only grow. SaaS templates are poised to become the foundation upon which the next generation of fintech innovation is built—empowering startups to move faster, reduce costs, and deliver impactful financial solutions to the market.